THE BRIEF
To come up with an OOH supporting campaign for their 2019 TV advert - "A dog is for life not just for Christmas".
The task required to focus on the Christmas theme whilst maintaining the Dogs Trust branding and using their official mascot "Mable" as the main character.
DOGS TRUST
Reminding viewers that a dog is for life not just for Christmas
Role - Art direction, Design direction
Year - 2019
Client - www.dogstrust.org.uk
Credits - Alison Carmichael (Lettering artist), Samuel Rockett (Motion), Anna Arnell (CD)
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THE SOLUTION
To reinforce the seasonal messaging we designed a poster inspired by Christmas cards. This concept also worked on multiple levels as the cards tend to be forgotten in a drawer after the festive period is over.
As requested by the client we worked with a renowned lettering artist that took my initial sketches and direction to create our core illustration.
