Felicities
Branding for a fashion PR agency
Overview
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Felicities is an East London based fashion PR agency that showcases emerging fashion designers. The client approached me a for a complete rebrand of their identity that would give them a more contemporary and modern feel.
Role
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Art direction
Branding
Social media strategy
Concept
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Taking inspiration form their previous branding I have designed a new logotype that gives the client a classic and timeless feel. The role of this logotype is to subtly sit next to all of the featured designers' work without overpowering their individual branding.

The monogram
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The monogram was created with their social media activity in mind. The role of their monogram is to subtly reinforce their branding by being placed strategically throughout their Instagram feed.
Brand assets
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A complete set of branded assets was designed for their offline communication.

Made on
Tilda