FULL FAT MUSIC
Full Fat Music is a record label that produces music scores for movies and shows for huge streaming companies such as Netflix and Amazon Prime Video.
Role - Creative Direction, Art Direction, Design Direction
Year - 2023
Client - Full Fat Music
Credits - James Parkinson (Motion)
The name of the record label is meant to convey the richness and depth of the scores it produces. Naturally the visual identity had to reflect that.
Using the way sound waves travel and reverberate as a starting point, I have developed a cohesive design system and art direction that leans into the physics of sound and conveys their brand ethos.