Grounds & Grapes is a newly opened restaurant in south London. By day it operates as a coffee shop and during the evenings it becomes a wine bar that also offers some light nibbles to its clients. I was approached by the owners to design the new identity of their restaurant as well as design and develop their website.
Art direction
Website design
Following the clients brief a simple and elegant logotype has been created. The bespoke drawn ampersand is designed to be both memorable and recognisable bringing the two offerings of the restaurant together.

The logo
The below represents the primary option of the logo.

Brand guidelines
The logo is complemented by a modern and elegant typeface along with a colour palette that takes inspiration from the interior design of the restaurant.

To reinforce the branding a series of patterns was created by combining the brand colours and a simplified version of the logo.

Photograph: lee Scott / Unsplash
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