The client wanted to launch a new campaign just in time for Dry January promoting their non-alcoholic dinks offering.
The main challenge was to portray alcohol free drinks as a go-to choice without making consumers feel like they've compromised.
We've decided to hero their three core products and highlight the aesthetics of the brand. A copper piping (similar to ones used by gin distilleries) was created as a framing device.
With the help of a 3D artist we've rendered various botanical elements and pipe sections. This helped us to create a flexible frame system that can be adapted to the various media channel sizes.