Zadig & Voltaire
Advertising pitch for Z&V's latest fragrance release
Overview
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I have always been a huge fan of Z&V's fragrances so as a personal project I have developed a concept advertising their new fragrance line. The visuals subtly illustrate the ingredients used to create the fragrances without distracting the viewer from the main product.
Role
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Conceptual design
Art direction
Advertising
Concept
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Two key images were developed for both "This is Him!" and "This is Her!" fragrance. The look & feel of the posters takes inspiration from the bottle design.

Moving posters
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The visuals can also be adapted for digital advertising by adding motion to various elements within the poster.

Made on
Tilda