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THE CHALLENGE
A launch campaign for Z&V's new line of fragrances.
The main consideration was to steer away from the typical black and white photos and perfume bottle adverts that their main competitors are doing.
ZADIG & VOLTAIRE
Advertising pitch for Z&V's latest fragrance release
Role - Art Direction, Advertising, Motion
Year - 2018
Client - zadig-et-voltaire.com
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THE SOLUTION
To stand out and differentiate from competition I've decided to hero the bottles and their beautiful sculptural design.
The backdrop was designed to complement the almost rough cut marble shape of the bottle.
The visuals subtly illustrate the ingredients used to create the fragrances without distracting the viewer from the main product.
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