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AIR JORDAN
With the release of the new AJ11 ‘Gratitude’ sneaker, we launched “Gratitude to the Fam”.
Role - Design Direction
Year - 2024
Client - Air Jordan
Credits - Nick Briz, Paolo Ciccarelli & Precious Salazar (Motion)
THE BRIEF
Designed to reward Jordan fan loyalty (and attract new members) we granted exclusive access, dropped fresh content and shared elite knowledge.
All the while elevating Jordan’s membership proposition by connecting with the streetwear community through the AJ11.
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