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TRUDI'S
Trudi’s is a banana brand that believes their products tastes better when you’re giving back to the communities that help grow and harvest their products.
Role - Creative Direction, Art Direction, Design Direction
Year - 2024
Client - Trudi's
Credits - Nick Briz & Precious Salazar (Motion)
THE BRIEF
Create the first fresh fruit brand you can really feel good about. The visual identity had to convey the brand’s mission and ethical values.
To bring you delicious products that make you feel good, knowing you’re helping the ones dedicating their lives to make it happen. A joyful typeface, playful layouts, a bold colour palette and feel-good photography helped bring the brand world to life.








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