I was asked to redesign the look and feel of advertising agency AndRising as the company changed it's business model and service offering.
I was given complete freedom to come up with any concept that best communicates the below core values of the agency.
Branding for an advertising agency focusing on scale-ups and venture capital.
Role - Branding, Art direction, Design direction
Year - 2020
Client - AndRising
Credits - Edvin Cindrak (3D), Anna Arnell (CD)
ENHANCING THE BRAND
A secondary logo was also built in order to develop idents that announced the launch of the new brand.
I have worked closely with a 3D artist that helped bring the idents to life and also providing future graphic elements for use in presentations, etc.
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After a couple of design sprint sessions (excerpts above) we've identified some key elements/aspects that felt communicate the company TOV.
The winning solution was an unique icon that worked on multiple levels and referenced most of the agency's values.
ADDITIONAL BRAND ASSETS
The new brand was revealed at a launch party where the new identity and website were showcased.
Brand assets such as tote bags, t-shirts, etc were created and given as party favours to invitees.