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FUTURE FARM
Kickstarting Veganuary with Future Farm's "Choose the Tastier Future" campaign.
Role - Lead Designer
Year - 2022
Client - Future Farm
Credits - Mike Tran (CD), Longbin Li (DD), James Parkinson (Motion Design)
THE CHALLENGE
Creating a campaign that exposes the unappetizing realities of industrial farming and fishing, while inspiring consumers to take action by choosing plant-based alternatives.
By contrasting tasteless leadership with better personal choices, the idea reframes plant-based eating as both a protest and a pleasure—positioning every meal as a satisfying step toward a more sustainable future.
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